10 Creative ways to make your trade show booth stand out

Ryan Lally

Ryan Lally

Corporate entertainer & trade show engagement specialist

Published Jan 3, 2023

Ah, merchandise shows. An accented spectacle of marketing and salesmanship. But how does one stand up out amidst the sea of competitors, all vying for the attention of potential customers?

As a merchandise show magician, I have a few tricks upwards my sleeve that simply might give you the edge you need to stand up out from the competition at your next expo.

  1. Get big or go home. When information technology comes to trade prove displays, size matters. Consider investing in a larger-than-life booth or exhibit that volition take hold of the centre of attendees from beyond the room.
  2. Bring some interactive elements. People honey getting hands-on with things, so why not give them the opportunity to exercise so at your merchandise show booth? Consider bringing interactive demos, games, or fifty-fifty virtual reality experiences to requite attendees a gustatory modality of what your brand has to offering.
  3. Don't skimp on the swag. Everyone loves free stuff, and merchandise show attendees are no exception. Bring plenty of promotional items to hand out, from branded pens and notepads to t-shirts and stress balls. Merely be sure to choose items that will actually get used, rather than tossed in the trash.
  4. Become creative with your marketing materials. Instead of the standard brochures and flyers, try something a picayune dissimilar. Consider creating a branded puzzle or coloring book, or even a gear up of custom playing cards. These types of items are more likely to be kept and used long subsequently the trade show is over.
  5. Host a workshop or seminar. Trade shows aren't but about selling products and services – they're besides about educating and engaging with potential customers. Consider hosting a workshop or seminar on a topic related to your manufacture, or even something more general that would be of interest to attendees.
  6. Offer food and drinks. Everyone gets a little hungry after a few hours of walking effectually a trade show floor. Consider setting up a small refreshment expanse at your booth, stocked with snacks and drinks to keep attendees fueled and happy.
  7. Have a social media presence. In today'southward digital age, information technology'due south important to have a stiff online presence to complement your trade show efforts. Consider creating a branded hashtag for the event and encourage attendees to use information technology when sharing photos and updates on social media.
  8. Become creative with your branding. Don't just settle for a banner and a tablecloth – call up outside the box when it comes to your booth's design and branding. Consider using unusual materials, unexpected colors, or even incorporating elements of theater or performance into your brandish.
  9. Hire entertainers. Trade shows can be long and tiring for attendees, then consider hiring entertainers to keep things lively and interesting. This could be anything from a live band to a magician or even a caricaturist.
  10. Hire me as your trade show wizard. Alright, I know I said I had ten ideas, but I couldn't resist slipping in a piffling self-promotion. If y'all really desire to stand out at your next trade show, consider hiring me every bit your marketing magician. I'll bring a touch on of magic and wonder to exhibit, keep attendees entertained and engaged, and concenter big crowds to booth. Plus, let's be honest – who doesn't love a practiced magic play a trick on?

So at that place you have it, folks – ten artistic ways to stand out at your next trade show. Whether y'all go big, become interactive, or bring in some entertainers, there's no shortage of ways to brand your make stand up out from the crowd. Simply call back to go along things fun, engaging, and to a higher place all, memorable.

If yous desire to talk with me about how my unique brand of interactive merchandise show magic tin increase your qualified leads, attain out to me at www.ryanlallymagic.com to set up a quick, 10 minute phone call.

Presto Marketing Daily

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